BUSINESS POLICY ANALYSIS FOR "ONLINE BASKET": ASSESSING GROWTH STRATEGIES, MARKET POSITIONING, AND FINANCIAL VIABILITY IN A PANDEMIC CONTEXT

Abstract

ONLINE BASKET Delivery Services aims to reach all the households and other busy individuals to deliver their needs on time and safely. The business also ensures that all of the needs and necessities of the customers are readily available and delivered to them at their homes, offices, etc. Strategically located along Población Street, Santa Barbara, Pangasinan, the business encourages its customers to use their gadgets and social media accounts to place their orders. It will mainly operate in 6 municipalities of Pangasinan (Santa Barbara, Dagupan City, Calasiao, Urdaneta City, Malasiqui, and Mangaldan). With the lowest delivery charges, friendly delivery drivers, and staff, the business extends its utmost dedication to fulfill the needs and errands of its customers. When a customer is craving for something and looking for something, ONLINE BASKET will be existent. ONLINE BASKET will also highlight good customer service and enhance its services to continuously improve the business by providing their customer’s reasonable prices and providing quality orders. With best plans and perseverance considered within the context of market viability and financial sustainability, ONLINE BASKET will be achieving its mission of adding value to business owners and its vision of being a reputable online business partner.