THE ASSOCIATION OF HUMAN RESOURCE ANALYTICS AND ORGANIZATIONAL PERFORMANCE IN SAUDI COMPANIES.

Abstract

This study investigates how human resource analytics (HRA) influences organizational performance in Saudi Arabian companies. It focuses on three main areas: employee engagement analytics, talent acquisition analytics, and manpower planning analytics. A quantitative, descriptive research approach was employed. Data were collected via an electronic questionnaire distributed to employees at Saudi firms, yielding 281 responses through simple random sampling. The analysis was conducted in SPSS. The findings provide strong support for the strategic value of HRA in improving organizational performance in Saudi Arabia. They show that the three focus areas together account for a significant share of variance and affect performance. By offering empirical evidence from a specific, rarely studied context, the research contributes to the literature in this field. It also provides a clear understanding of human resource analytics, capturing the complexities of data-driven human resource management processes beyond basic models. Furthermore, it offers practical insights for Saudi companies seeking to use HR analytics to enhance performance, particularly within the framework of Saudi Arabia’s Vision 2030.