TOURISM IN CHIMBORAZO: DESIGN OF A MOBILE APPLICATION
Received: 19.09.2021; Revised: 28.10.2021, Accepted: 26.11.2021, Published Online: 20.12.2021
Heidy Elizabeth Vergara Zurita
Escuela Superior Politécnica de Chimborazo (ESPOCH), heidy.vergara@espoch.edu.ec
0000-0002-6573-2339
Ana Lucía Rivera Abarca
Escuela Superior Politécnica de Chimborazo (ESPOCH), arivera@espoch.edu.ec
0000-0003-2594-2486
Héctor Oswaldo Aguilar Cajas
Escuela Superior Politécnica de Chimborazo (ESPOCH), haguilar@espoch.edu.ec
0000-0002-2112-6492
Hipatia Silvana Galarza Barrionuevo
Universidad Técnica de Cotopaxi, hipatia.galarza@utc.edu.ec
0000-0002-1371-2862
Abstract
Mobile applications have drastically changed the behavior of tourists, interaction and communication in real time are the new demands of the market, therefore the objective of this study was to provide information to tourists about the routes of the province of Chimborazo, for which a mobile application was designed, which responds to the existing problem of the lack of a mobile application for the identification of tourist routes in the province of Chimborazo. The research is of documentary type that helped to review the state of the art, the method used for its analysis is deductive and inductive to synthesize and delimit the problem. The Design Thinking methodology was used for the design and prototyping of the application interface, resulting in a design focused on the user’s requirements, meeting the characteristics of interaction, functionality, versatility and innovation. The user test identified the interaction and usability of the application as 80% favorable, the harmony of the elements and representation of the icons as 80% favorable and the legibility of the texts as 60% acceptable. It was concluded the importance of the design of a mobile application that provides a solution to the needs of potential tourists based on the characteristics of the user suitable for a strategic promotion of the area, with a view to positioning and economic repotentiation.
Keywords: Interaction Design, Design Thinking, Usability, User Interface.