STRATEGIES FOR BUSINESS MANAGEMENT INNOVATION DURING COVID 19

Received: 17.09.2021; Revised: 26.10.2021, Accepted: 22.11.2021, Published Online: 16.12.2021

Cruz Xiomara Peraza de Aparicio

Universidad Metropolitana de Ecuador. Ecuador, cperaza@umet.edu.ec

https://orcid.org/0000-0003-2588-970X

Pablo Ignacio Manrique Oroza

Universidad Católica de Santa María. Perú, pmanrique@ucsm.edu.pe

https://orcid.org/0000-0002-5367-1102

Virginia López Nevárez

Universidad Autónoma de Occidente. México, Vicky-academico@hotmail.com

https://orcid.org/0000-0001-9887-0132

Andy Williams Chamoli Falcon

Universidad de Huánuco. Perú, chamoliss@hotmail.com

https://orcid.org/0000-0002-2758-1867

Marco Tulio Falconi Picardo

Universidad Católica de Santa María de Arequipa. Perú, mfalconi@ucsm.edu.pe

https://orcid.org/0000-0001-5062-6464

Víctor Enrique Cabrera Abanto

Universidad Nacional Hermilio Valdizán, Huánuco. Perú, vcabrera@unheval.edu.pe

https://orcid.org/ 0000-0002-5721-9172

 

Abstract

A documentary review was carried out on the production and publication of research papers related to the study of the variable Innovation Strategies in Business Management during COVID 19. The purpose of the bibliometric analysis proposed in this document is to know the main characteristics of the volume of publications registered in Scopus database during the period 2020-2021 in Latin American countries, achieving the identification of 48 publications. The information provided by this platform, was organized by means of graphs and figures categorizing the information by the Year of Publication, Country of Origin, Area of Knowledge and Type of Publication. Once these characteristics were described, a qualitative analysis was used to refer to the position of different authors in relation to the proposed topic. Among the main findings of this research, it is found that Brazil, with 19 publications, is the Latin American country with the highest production. The Area of Knowledge that made the greatest contribution to the construction of bibliographic material referring to the study of Management Accounting for Decision Making was Business with 19 published documents, and the Type of Publication that was most used during the period indicated above was the Journal Article, which represents 72.9% of the total scientific production.

Keywords: innovation, business management, COVID 19.