WOMEN ENTREPRENEURSHIP IN INDIA: CHALLENGES AND OPPORTUNITIES
Received: 13.05.2021; Revised: 09.07.2021, Accepted: 30.07.2021, Published Online: 31.08.2021
Dr .Romita Khurana
Assistant Professor, Department of Business Administration,MJP Rohilkhand University,Bareilly
Assistant Professor, Institute of Business Studies, CCS University,Meerut
Dr. Laxmi R Chauhan
Associate Professor, Graphic Era Hill University
Prof. Pooja Shukla
Associate Professor, Department of Management, Lakshmi Narain College of Technology
Bhopal, Madhya Pradesh
Dr. Ankit Goel
Assistant Professor, GNIOT institute of Management Studies, Greater Noida
Mr. Vikas Rajkumar Sharma
Assistant Professor & HoD, Finance, Lala Lajpat Rai Institute of Mgt, Mumbai
Entrepreneurship has been considerd as one of the main driver of the economic growth and its development. Over the years many researchers have conducted lot of studies on this topic, however most of the studies are general and not gender specific .Even though with rapid increase in women entrepreneurship enough importance has not been given to the same.Women entrepreneurship needs to be study as a separate field because of two main reasons.Women entrepreneurs are considerd as vital for economic development as women provide different solutions to managerial problems.Their decision making approach is different than male counterparts which makes a difference to overall performance . Also in the past many years women entrepreneurs has been neglected even though world claims to give equal opportunities to both male and female. Therefore it is the high time now to focus on female entrepreneurship and its related aspects. It has been found that female faces lot of challenges and barriers when compared to male, hence such study can help in .Understanding all the challenges faced by women entrepreneurs .The study aims to determine all the factors that influence female entrepreneurship and this study will also help in development of female entrepreneurship and will make recommendations on how female entrepreneurs can overcomes all the obstacles and will be able to achieve heights of success.
Keywords : Women entrepreneurship, economic development.