Received: 31.08.2021; Revised: 26.09.2021, Accepted: 08.11.2021, Published Online: 03.12.2021

Mr Cheah Wee Kain

Lecturer, Lincoln University College Malaysia


Tian Xin

MBA Student, Lincoln University College Malaysia


Wang Hui Ping

MBA Student, Lincoln University College Malaysia



MBA Student, Lincoln University College Malaysia


Yan Peng Cheng

MBA Student, Lincoln University College Malaysia


Zhang Rui

MBA Student, Lincoln University College Malaysia



Privatized companies, as opposed to other forms of businesses, have unique traits and benefits, such as a focus on private money as the primary driving force, adaptability to changing market conditions, as well as a particular edge over other types of firms. When it comes to private firms, on the other hand, there is usually a lack of employee loyalty as well as a brain drain due to the basic trait of “grassroots.” The company’s long-term success is dependent on its ability to find and keep outstanding personnel. It’s like trying to build a tree without any roots if you don’t have any people or talents to fall back on. It’s impossible. Focusing on boosting employee loyalty and retention may give an infinite source of motivation for the growth of a company and assist private enterprises become stronger, better, and more long-lasting.

The integration of quantitative and qualitative analysis is a critical method employed in this study. Based on a combination of dual-factor theory, equity theory, and Maslow’s hierarchy of needs theory, four research hypotheses are put out for company S as a study topic. (1) The connection between labour input and employee loyalty is slightly negative; the relationship between labour output and employee loyalty is significantly positive. Employee loyalty is somewhat influenced by the internal environment, but employee remuneration has a significant beneficial effect. Using questionnaire survey and interview data, researchers examined employee disloyalty in business S to determine the problems and causes behind it. Before analysing the reliability and validity scale, SPSS 21.0 was used to assess the questionnaire’s validity and reliability. Finally, descriptive statistics are generated from the measured data, and correlation and regression analysis are performed to test the hypothesis.

Keywords: Private Enterprise; Employee Loyalty; Incentive