THE ESSENCE AND DEVELOPMENT OF LEARNING ORGANIZATION
TAKE FOSHAN NANHAI HONGCHUANG ADVERTISING CO., LTD. AS AN EXAMPLE
Received: 31.08.2021; Revised: 26.09.2021, Accepted: 08.11.2021, Published Online: 03.12.2021
Dr Abhijit Ghosh
Dean, Lincoln University College Malaysia
Ke Chao Yu
MBA Student, Lincoln University College Malaysia
Zhang Lan Ying
MBA Student, Lincoln University College Malaysia
Xia Bao Lin
MBA Student, Lincoln University College Malaysia
Wang Jian
MBA Student, Lincoln University College Malaysia
Tang Xue Ping
MBA Student, Lincoln University College Malaysia
ABSTRACT
Global economic integration patterns are forming, and as a result, the market rivalry is getting fiercer. Adapting to the ever-changing state of scientific and technical knowledge is becoming more challenging for businesses, governments, and individuals alike. The 21st century’s most successful business model revolves around the idea of a learning company. The “enterprise model” concept has given businesses a fresh lease of life. To survive in the 21st century’s intense global competition, businesses must continually adapt, evolve, and innovate. In a continuously changing world, stay one step ahead of the competition. Western management theory and practice have been experimenting with the idea of a learning organization since the 1990s. It is primarily based on the “five practices” advocated by Peter St. gill, Professor at MIT, and relies on the creation of learning organization. That is, an organic, highly flexible, flat, humane, and long-term organization is created by cultivating a learning atmosphere throughout the entire organization and giving full play to the staff’s capacity for creative thinking. Organizations in this category may learn continuously and evolve with the external environment. By implementing learning organization activities, the company may significantly strengthen its core competitiveness. Because of this, numerous businesses both at home and abroad have adopted it as a mission statement.
In today’s society, businesses are the most active “components”. In some ways, the status of operations and the healthy development of businesses reflect a country’s overall competitiveness. As economic globalization accelerates and China joins the World Trade Organization (WTO), Chinese companies are forced to restructure their original organizational structures and explore new development models in the twenty-first century. Due to China’s WTO entry and the necessity for economic system change, businesses urgently require an efficient management mode. Numerous businesses see a learning organization as a good model for future growth, and thus they actively engage in the process of creating a learning organization, making many risky efforts and beneficial explorations along the way. However, in general, most companies do not have well defined creation aims and processes, and creation operations are being carried out in the dark. Scientific and effective theoretical direction and instruments needed to evaluate startup achievements are lacking, which is a major contributor to the aforementioned issues. For the sake of survival and development, companies will establish “learning organizations,” but few companies have the scientific and unambiguous answers to explain what these organizations will provide. As a result, additional research and development into the use of learning organization theory in businesses is required.
Keywords: learning organization; Operational efficiency; Nanhai hongchuang Advertising Co., Ltd