A STUDY ON CONSUMERS’ BRAND PREFERENCE TOWARDS COSMETIC PRODUCTS AT TRICHIRAPPALLI DISTRICT.
Received: 30.04.2021; Revised: 29.06.2021, Accepted: 28.07.2021, Published Online: 18.08.2021
- Shahin Nazeeba Banu
Research Scholar (PT) Commerce, Urumu Dhanalakshmi College, Kattur, Trichy-19
Dr.B. Arthi
Research Advisor in Commerce, Assistant Professor, Urumu Dhanalakshmi College, Kattur, Trichy-19
Abstract
Brand Preference reflects a yearning to use a particular thing or organization regardless, when there are also assessed and correspondingly available different alternatives. The inspiration driving the examination is to choose the association between the section factors with the brand tendency of respondents towards stamped beautifiers. The respondents are picked by accommodating testing technique and data is analyzed and interpreted with the help of quantifiable procedure. Considering the assessments it is shut that Himalaya brand has a magnificent market and Brand choice. The family size and number of securing people in the gathering of respondents do affect the brand tendency. This examination has made an undertaking in understanding the customers’ tendency and brand care towards corrective things in Trichirappalli City.
Key words: Cosmetics, Consumer Brand Preference, Brand Awareness