TRADITIONAL INDIAN SUSTAINABLE CLOTHING TECHNIQUES AND THEIR ADOPTION BY CONTEMPORARY FASHION BRANDS
Received: 25.04.2021; Revised: 28.06.2021, Accepted: 05.07.2021, Published Online: 29.07.2021
National Institute of Faishon Technology
Fashion is an industry that has developed immensely over the years and holds the potential to keep rising. It is one of the most polluting industries worldwide. This has been a trend since the past decade, wherein there had been maximum advancement in this industry. Computer technology has played an immense role in changing fashion with just clicking the button of technology. Everyone likes to be fashionable, personality and stay updated with the latest trends in the fashion world it should not be the cost of the environment. There is a vital need to adopt sustainable practices in the fashion industry. Sustainable says; meeting our own needs without compromising the ability of future generations to meet their own needs. In addition to natural resources, we also need social and economic resources. Sustainable fashion has always been an integral part of Indian Culture. To create items for household use, Kantha embroidery also began to recycle old or unused clothes and garments, such as sarees and dhotis. The concept of sustainable clothing is not new to Indian Culture but only needs to be reached out to the current generation for greater and better results. Many designers and fashion brands have already adopted these techniques in their textiles. Thus, traditional Indian textile crafts offer a lot of scope for adopting sustainable practices in a fashion that may lead its transition from a polluting to a sustainable industry.
Keywords: Indian clothing, sustainable fashion.
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