THE ROLE OF TECHNOLOGY CAPABILITY, KNOWLEDGE MANAGEMENT, AND COMPETITIVE INTENSITY ON THE E-BUSINESS SUCCESS IN THE HOTEL INDUSTRY

Received: 25.04.2021; Revised: 28.06.2021, Accepted: 05.07.2021, Published Online: 19.07.2021

Christine Dwi Karya Susilawati

Doktor Program Doktor Akuntansi universitas Padjadjaran, Bandung, Indonesia, Dosen Universitas Kristen Maranatha, Bandung, Indonesia. Email: christine.dks@eco.maranatha.edu

Sri Mulyani

Department of Economics and Business, Full Professor of Universitas Padjadjaran, Bandung, Indonesia. Email: sri.mulyani@unsika.ac.id

Srihadi Winarningsih

Department of Economics and Business, Universitas Padjadjaran, Bandung, Indonesia. Email: srihadi.winarningsih@unpad.ac.id

Citra Sukmadilaga

Department of Economics and Business Universitas Padjadjaran, Bandung, Indonesia. Email: citra.sukmadilaga@unpad.ac.id

Abstract

In the last decade, there has been an expansion in the interest in the accounting literature regarding critical success factors in e-business. Many vital factors are considered to be related to the value creation of e-business. The context of the hotel industry is of great interest to researchers for two reasons: 1) the hotel industry is one of the essential sectors influencing the national economy, and 2) there is a lot of research on the success of e-business in the hotel industry. The researchers explore the impact of technological capabilities (TC) and knowledge management (KM) on e-business success moderated by competitive intensity (CI) within the hotel industry. The researchers then developed five hypotheses through intensive and in-depth research on the previous literature on TC, KM, CI, and e-business success. The researchers sent a questionnaire to collect data from hundreds of hotels in Indonesia starting from October 2019 to December 2019 to test the hypothesis. Using the Structural Equation Model with Warp-PLS to analyze the data, the results show that: 1) TC and KM have a direct effect on e-business success, 2) CI moderates the impact of TC and KM on e-business success; in other words, it can be said that when CI is high, the impact of TC and KM on e-business success is positive and vice versa when CI is low, the impact of TC and KM on e-business success is negative.

Keywords: Technology Capability, Knowledge Management, Competitive Intensity, E-business success, Hotel Industry.