JORDANIAN UNIVERSITY STUDENTS’ USES OF RADIO STATIONS IN LIGHT OF THE DIGITAL COMMUNICATION REVOLUTION AND THE ACHIEVEMENTS ACHIEVED SURVEY STUDY

Received: 24.08.2021; Revised: 30.09.2021, Accepted: 31.10.2021, Published Online: 18.11.2021

Dr. Ali Abdullah Al-Ghazwa

Associate Professor – Islamic University – Madinah

Dr. Walid Muhammad Amsha

Associate Professor – Jadara University – Jordan

Dr. Majed Numan Al-Khodari

Associate Professor, the Applied Science Private University

Abstract

This research talks about the future of local radio in Jordan in light of the unprecedented spread of digital media and the increase in the number of news websites. These sites, which have become presenting media in an attractive way to the public, especially for the young generation, including university students, where this study was carried out on students of a number of Jordanian universities with the aim of knowing the extent of the spread of radio stations and whether they still have an audience among young people and university students. This research comes in the light of the global question about the future of radio stations In light of the migration of the public, especially young people, from this media to a medium that is considered from the traditional media to the new media. The study concluded with many results that indicate that there is still a group that listens to radios and follows up on these radios, including university students, especially those who use means of transportation, as the great spread of radio stations is through listening to them through public and private transportation. In Jordan, there are more than thirty radio stations that listen to varying degrees, while some of them do not have an appropriate number of listeners. This study comes to discuss the phenomenon of competition between old media tools and old media tools and the fierce competition between them and the decline of old media tools such as radio stations in favor of multimedia business.

keywords: means of communication, radio stations, Satellites, broadcast media, digital communication, traditional media