THE ROLE OF ARTIFICIAL INTELLIGENCE APPLICATIONS IN LIMITING THE PRACTICE OF PROFIT MANAGEMENT IN JORDANIAN TELECOMMUNICATIONS COMPANIES
Entima’ Mahmoud Aid Amaydeh
Accounting, Mansoura University
Abstract
The research aims to identify the role of artificial intelligence in reducing profit management practices in Jordanian telecommunications companies, as the descriptive analytical approach was applied in the research and the questionnaire was applied to a sample of 170 employees of Jordanian telecommunications companies andit was found that smart technology applications play a crucial role in improving profit management performance. The results showed a positive correlation between the use of smart technologies such as expert systems, automatic learning and effective profit management.
In addition, the study showed that there is a close relationship between the various dimensions of AI and profit management practices, as smart technologies can play a pivotal role in improving cost estimates, improving revenues, improving pricing and discounting processes, and reducing fraud.
Given these findings, it can be concluded that the use of smart technologies can be a key factor in improving the profit management performance of Jordanian telecommunications companies, highlighting the importance of companies’ investment in the development and adoption of these technologies within the framework of their strategies to achieve sustainable development and success.
Keywords : artificial intelligence – expert systems – knowledge and inference – machine learning – profit management practice – Jordanian telecommunications companies