IMPACT OF CSR, SMART CITY PROJECTS ON ECONOMIC DEVELOPMENT IN ODISHA
Dr. Prafulla Kumar Padhi
Assistant Professor- Marketing, 1Pune Institute of Business Management (PIBM), Pune-412115, India
Gut. No. 605/1, Lavasa Road, Pirangut, Mulsi, Paud Road, PUNE- 412115, Maharashtra, India
Email-Id: prafulla.padhi@pibm.in
Dr. Vinay Nandre
Associate Professor- Marketing, 2Pune Institute of Business Management (PIBM), Pune-412115, India
Gut. No. 605/1, Lavasa Road, Pirangut, Mulsi, Paud Road, PUNE- 412115, Maharashtra, India
Email-Id: vinay.nandre@pibm.in
Dr. Subash Chandra Nath
Associate Dean (R&D), Professor – Faculty of Management Studies, Department of Research and Doctoral Studies,
Sri Sri University, Cuttack-754006, Odisha, Sri Sri Vihar, Sri Sri University, Bidyadharpur, Ward No: 3, PO: Cuttack-754006, Odisha, India, Email-Id: subash.n@srisriuniversity.edu.in
Dr. Malaya Malla
Assistant Professor – Faculty of Management Studies, Sri Sri University, Cuttack-754006, Odisha
Sri Sri Vihar, Sri Sri University, Bidyadharpur, Ward No: 3, PO: Cuttack-754006, Odisha, India
Email-Id: mm2@srisriuniversity.edu.in
Abstract:
The purpose of research is to investigate the CSR activities of project companies under Smart City Mission alongwith the impact of CSR of smart city projects on economic development. 87 samples are collected randomly from professors of different MBA and Engineering colleges and regression analysis is used to analyse. Although the project companies are not practicing CSR significantly, but the CSR of project companies will have an affirmative impact on the economic development in Odisha. If CSR will be being practiced well by the project companies under smart city projects, definitely there will be a positive impact of CSR on economic development and expected positive influence on the service sector development and peripheral agri-business development and employment creation. The research is carried from the period of 2018 to 2022. The result of the same is forwarded for studying the other smartcities in India.
Keywords: Corporate Social Responsibility, Project Companies, Smart City, Smart Development, Economic Development, Service Sector, Agri-Business, Employment