Rosjana Chandhasa

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1Faculty of Fine and Applied Arts, Visual Art and Design, Suan Sunandha Rajabhat University


Panu Pattanapanithipong

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2Faculty of Fine and Applied Arts, Creative Products Design, Suan Sunandha Rajabhat University


Arnut Siripithakul

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3Faculty of Architecture and Design, Industrial Product Design, Rajamangala University of Technology Phra Nakhon


JEL Classification: D13; L17; L67; O13; P23; Z00

Keywords: Imprint; Art and Culture; Pottery; Ban Chiang



The objective of this research is to study the imprint for transforming patterns into creative product innovation with the purpose of designing and developing the products. The research evaluation questionnaire was employed towards the creative products influenced by “the imprint” conceptual design. This research was implemented by the use of Mixed Methods Research. The researcher started with a qualitative research method by studying the data through descriptive analysis methods followed by quantitative research methods. Drawing upon the study on the perceptions and evaluation on the design, the majority of informants includes 3 design experts, a group of 3 pottery entrepreneurs, and a group of 483 consumers. The research field is mainly in Ban Chiang Community Area, Nong Han District, Udon Thani Province.

The research findings indicated that there were 5 types of imprints discovered: 1. Trees, flowers, and fruits, 2. Auspicious animals, 3. Nature, 4. Artificial patterns, decorative patterns and utensils, 5. Beliefs in creative product design under the concept of imprint. The findings on design evaluation revealed that the imprint concept was applied on 3 types of pottery products, namely 1. Products for office desk ornaments 2. Products for home decorative lamps 3. Jewelry products. Moreover, the finding suggested that there are uses of technique of rolling patterns onto the clay to design a home spa product and technique of painting patterns on beads to design jewelry products with the mean of 4.80 and the standard deviation of 0.40 at the highest level. Additionally, the application of rolling pattern technique onto the clay to design a lamp product had its mean of 4.38 and the standard deviation of 0.00 at a high level. The implement of the technique of rolling patterns on the clay to design products for office desk ornaments had its mean of 4.26 with the standard deviation of 0.46 at a high level.