Siriwan Tanyong

Faculty of Education, siriwan@stic.ac.th

Kingkeaw Sangpaew

Faculty of Nursing

Wanwisa Vongchareon

Faculty of Business Administration

Boonruang Chunsuvimol

Faculty of Humanities and Social Science

Jitrapun Pusapukdepop

Faculty of Public Health, St Theresa International College, Thailand


The objectives of this research were to study the model of health care service arrangement in a medium-sized hotel to provide hospitel services, to study the effect of using the SMART Model in providing hospitel services, and to compare the satisfaction of users of hospitel services in medium-sized hotels developed using the SMART Model. This research consists of 3 steps. The first two steps are qualitative research. The technique used is in-depth interviews. The third step is quantitative research. The statistics used in the research were mean, S.D., and t-Test. The results showed that 1) the SMART Model which consisted of Standard, Man, Awareness, Response, and Technology, was an appropriate model, and hospitel  services will satisfy both service recipients and nearby communities. 2) In implementing the SMART Model as a trial in a medium-sized hotel to develop into a hospitel, it was found that the administrators and employees of the hospitel, service recipients of the hospitel who are of Thai and foreign nationalities, and people in the community close to the hospitel’s location, deemed that it could increase their work efficiency, reduce conflicts with related parties, and build confidence in the safety of service recipients and related parties. 3) The overall satisfaction and satisfaction in all dimensions of Thai hospitel users were in a high level, while foreign hospitel users had a very high level of satisfaction. The results of the comparison of hospitel users’ satisfaction found that the satisfaction of foreign users was higher than that of Thai users, statistically significant at the .01 level.

Keywords: Health Care Service, Hospitel, Academic Services of Thai Universities