NEUROMANAGEMENT AND CHANGE MANAGEMENT IN MASS CONSUMER GOODS DISTRIBUTION COMPANIES IN THE PROVINCE OF HUÁNUCO, 2020
Quintidiano Napoleón Céspedes Galarza
Universidad Nacional Hermilio Valdizán, Huanuco, Peru
https://orcid.org/0000-0001-5429-273X
Mélida Sara Rivero Lazo
Universidad Nacional Hermilio Valdizán, Huanuco, Peru
https://orcid.org/0000-0002-8571-7021
Edward Luis Zevallos Choy
Universidad Nacional Hermilio Valdizán, Huanuco, Peru
https://orcid.org/0000-0003-0393-4311
Carmen del Pilar Céspedes Romero
Peruvian-German University (UPAL)
https://orcid.org/0000-0001-6871-4761
Rafael Antonio Aníbal Rivero
University of Huanuco, Huanuco, Peru
https://orcid.org/0000-0003-1423-2737
Claudia Rocío Otálora Martínez
Universidad Nacional Hermilio Valdizán, Huanuco, Peru
https://orcid.org/0000-0002-2584-0327
Nicéforo Bustamante Paulino
Universidad Nacional Hermilio Valdizán, Huanuco, Peru
https://orcid.org/0000-0002-8582-269X
ABSTRACT
The problem: It is based on the fact that managers do not know the theoretical, doctrinal and practical foundations of Neuromanagement, therefore organizational Change Management is not generated. Hypothesis: Neuromanagement has a significant impact on Change Management in companies that distribute consumer goods in the province of Huanuco. Objective: To determine the impact of neuromanagement on change management in companies that distribute consumer goods in the province of Huanuco. Methodology: The level of the research was Explanatory, the type applied and the design was experimental with its specific quasi-experimental design. For data collection, a questionnaire was used which was administered to the manager, workers and clients of the DISLAC SRL. and Consorcio Líder SRL. companies respectively. The application of the questionnaire was given in two different moments, the control group was administered the pre-test and later the post-test; the experimental group was administered the pre-test, then the Experimental Program was applied and later the post-test was applied, with the purpose of knowing the incidence of Neo-Management in Change Management. Results: The statistical processing of the data evidenced that there was no difference between the central tendency statistics (mean, median and mode) of the pre-test, in comparison with the results of the post-test corresponding to the control group; on the other hand, with regard to the central tendency statistics (mean, median and mode) of the post-test corresponding to the experimental group, a notorious difference was evidenced in relation to the central tendency statistics of the pre-test; a situation that evidences the effectiveness of the Experimental Program in the Change Management of the companies. Conclusion: Neuromanagement has a significant impact on Change Management in companies distributing mass consumption articles in the province of Huánuco.
Keywords: Neuromanagement, management skills, continuous improvement, coaching.