THE ROLE OF LOCAL PRINT MEDIA IN HAZARA DIVISION KHYBER PAKHTUNKHWA

Received: 19.08.2021; Revised: 28.09.2021, Accepted: 21.10.2021, Published Online: 09.11.2021

Dr. Khan Faqir

Assistant Professor, Pakistan Study Center, University of Peshawar, Peshawar

Email: khan.ps@uop.edu.pk

Muhammad Touqeer Akhter Nasir

Ph.D. Scholar, Pakistan Pakistan Study Center, University of Peshawar, Peshawar

Dr. Rooh Ul Amin Khan

Assistant Professor, Department of Media and Communication Studies, International Islamic University Islamabad

Amanullah Khan

Associate Professor, Government College of Management Sciences, Charsadda

Dr. Matiullah (Corresponding Author)

Lecturer, Department of Education & Research, University of Lakki Marwat, KP

Email: dr.matiullahdaur@gmail.com

Muhammad Saqib Khan

Lecturer, Department of Business Administration, Gomal University D.I. Khan

ABSTRACT

Print media for communication is reliable as compared to any other media, it can be kept as a record and I could be available at any time anywhere. Commonly it is famous that the “ink and paper” way of communication is known as print media. Pakistan is a developing country in South Asia and Hazara Division is one of its developing regions. The role of print media in the Hazara Division is most important in developing the local culture, values, and language. This research paper has focused on local books, circulars, journals, truck art, memos, billboards, magazines, newspapers, play cards, pamphlets, and periodicals. Special focus was given to the outcomes and effects of the local print media on Hazara Division that it inspired the life of the common man and how the message of the sender was passed to the receiver through print media.

Keywords: Role. Print Media, Communication, Hazara, Khyber Pakhtunkhwa